Expert insights on AI Search Optimization, Generative Engine Optimization (GEO), and Brand Visibility in the age of ChatGPT, Perplexity, Gemini, and SearchGPT.
Published: March 19, 2026
Top Marketing Podcasts for the AI and GEO Era: Mastering Share of Model for 2025
For decades, the marketing playbook was simple: rank on page one of Google or disappear. But the ground is shifting beneath our feet. Today, your customers are no longer just typing keywords into a search bar; they are having conversations with AI. Whether it is ChatGPT, Perplexity, or Gemini, these platforms are becoming the primary lens through which people discover brands. This shift has created a massive content gap. While most marketers are still obsessed with Search Engine Optimization (SEO), the true winners of 2025 and 2026 are focusing on Generative Engine Optimization (GEO).
This is not just ‘SEO but for AI.’ It is a completely different discipline where the goal is not a blue link, but being the cited authority in an AI-generated response. To navigate this transition, CMOs and digital strategists need a new set of mentors. They need voices that understand the technical-strategic crossover required to win ‘Share of Model.’ We have curated a list of the best marketing podcasts specifically for this new era, categorized by how they help you build visibility in an AI-driven world.
The Foundation: Understanding the AI Landscape
Before you can optimize for AI visibility, you must understand how these models think. The Artificial Intelligence Show from the Marketing AI Institute is the industry standard for this foundational knowledge. Hosted by Paul Roetzer and Mike Kaput, this podcast makes complex AI concepts approachable for business leaders. They cover the latest news and tools, but more importantly, they explore the broader impact of AI on marketing strategy. While many podcasts focus on using AI to write emails faster, Roetzer and Kaput look at the bigger picture: how AI changes the professional life of a marketer.
Another excellent resource for foundational strategy is The Agile Brand. As noted by Loomly, this show is essential for future-proofing your business. It helps leaders move away from rigid, multi-year plans and toward the flexible, data-driven approach required when AI models update their training data every few months. These shows help you move from being a passive observer to an active participant in the AI revolution, providing the literacy needed to discuss high-level technical shifts with your product and engineering teams.
The Architects: Mastering GEO and AI Visibility
Once you understand the theory, you need to execute. This is where the ‘Architects’ come in. These are the experts focusing on how to actually get your brand cited by AI engines. Marketing Over Coffee is a staple in this category. Hosted by John J. Wall and Christopher S. Penn, it provides quick, 20-minute weekly updates that are perfect for busy professionals. Penn, in particular, often dives into the data science behind generative AI, explaining how tools like ChatGPT process information.
Understanding these patterns is exactly why prescriptive platforms like Netranks are becoming essential; instead of just showing you that you are missing from a ChatGPT response, these tools reverse-engineer the ‘why’ and provide a roadmap to fix it. This level of insight is the difference between guessing and winning. The Artificially Intelligent Marketing Podcast also fits here, as it shifts the conversation from abstract theory to practical, hands-on advice. According to Expert Bookers, AI tools are already saving marketers up to 45% of their time, and this podcast teaches you how to reinvest that time into high-value visibility strategies like GEO.
The Growth Hackers: Scaling Visibility and Research
Visibility is only half the battle; the other half is understanding the modern buyer’s journey. The MarTech Podcast, hosted by Benjamin Shapiro, is a masterclass in the intersection of marketing and technology. Recent episodes have focused on how AI and machine learning are transforming consumer research. In the AI era, the buyer’s journey is no longer linear. A customer might ask Perplexity for a product recommendation, follow up with a question about pricing, and then ask for a comparison with a competitor.
Shapiro’s guests explain how to use technology to personalize these moments and ensure your brand is the one the AI chooses to highlight. Additionally, Perpetual Traffic offers digital marketing predictions that look beyond the immediate horizon. While many shows are stuck in 2024, ‘Perpetual Traffic’ helps strategists look at 2025 and 2026, predicting how paid media and organic AI discovery will eventually merge. This is critical for CMOs who need to decide where to allocate budgets as traditional search traffic begins to decline in favor of answer engine interactions.
At a Glance: Podcast Utility for the GEO Era
| Podcast Name | Core Focus | GEO Takeaway |
|---|---|---|
| The AI Show | Foundational Literacy | Understanding ‘Share of Model’ concepts |
| Marketing Over Coffee | Technical Data Science | How LLMs process brand information |
| MarTech Podcast | Consumer Research | Mapping the AI-driven buyer journey |
| The Agile Brand | Strategic Adaptation | Pivoting budgets from SEO to GEO |
| Perpetual Traffic | Traffic Growth | Predicting the future of AI discovery |
To help you prioritize your listening, use the table above to map these shows to your specific goals. For foundational AI literacy, prioritize ‘The Artificial Intelligence Show.’ For quick technical updates, ‘Marketing Over Coffee’ is your best bet. Each of these shows addresses a different part of the visibility funnel, from initial awareness to tactical execution. By diversifying your intake, you can build a comprehensive strategy that ensures your brand isn’t left behind as search behavior evolves.
Conclusion: From Share of Voice to Share of Model
The transition from SEO to GEO represents one of the most significant shifts in the history of digital marketing. It is no longer enough to be visible on a search results page; you must be integral to the answers that AI models provide. This requires a fundamental shift in mindset. We are moving from ‘Share of Voice’, which was often about who could spend the most or write the most, to ‘Share of Model,’ which is about who provides the most authoritative, clear, and citeable information for AI training and retrieval.
The podcasts listed here offer the roadmap for this journey. They provide the insights needed to pivot from traditional marketing tactics to AI-native discovery. As you listen, focus on the ‘why’ behind the AI’s choices. The brands that win in 2025 will be those that understand the mechanics of generative engines and proactively optimize their presence within them. Start by auditing your current AI visibility and use these expert voices to guide your path toward becoming a cited authority in the age of intelligence.
Sources
- 20 Best Marketing Podcasts of 2025, Loomly: https://www.loomly.com/blog/best-marketing-podcasts
- The Artificial Intelligence Show, Marketing AI Institute: https://www.marketingaiinstitute.com/podcast
- MarTech Podcast: Marketing + Technology = Business Growth, MarTech Podcast: https://martechpod.com/
- Marketing Over Coffee Marketing Podcast, Marketing Over Coffee: https://www.marketingovercoffee.com/
- 12 Podcasts That Explain AI For Business and Marketing, The Expert Bookers: https://expertbookers.com/blog/12-podcasts-that-explain-ai-for-business-and-marketing/